Where every student’s college application is a stand out

Branding Workshop

How to position your brand to get into the college of your choice.

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The key to creating a successful product to the market is to position your product to be different from similar products that are already available to the consumer. This activity, called branding, will be the focus of the workshop.  

Colleges see themselves as a product and as such they brand themselves to attract the best students.

Students must also see themselves as products and therefore must brand themselves to attract the best colleges.

Branding Workshop


Your Brand is everything about YOU

A personal brand says who you are, what you represent and what you have to offer. Why should students care about personal branding? To differentiate yourself from others.


Personal Branding

Personal branding is a lifelong effort, and high school is a perfect time to start. Without a personal brand, colleges are left with only test scores to evaluate your application and with so many similarities in test scores, you begin to blend and look like everyone else.

As competition for admission into elite colleges gets fierce, the importance of personal branding cannot be overemphasized.



The workshop session is a one day immersion hands on program that teaches you the elements of branding and gives you the skill set to brand Yourself .

Whether your GPA is high or on the low side, the key to getting into the college of your choice is to work on differentiating yourself from other students.